To say that McDonald’s has occasionally suffered from an image problem is an understatement. Recognising the impact that years of damning headlines were doing to their ability to maintain trust in the brand, the burger barons set out to dispel the myths surrounding their food production methods. Honesty is disarming. Try it and see what a difference it makes to your customer trust levels Cleared Although local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business.